"Listening to Sweet Apple’s debut, Love and Desperation, is like going on a road trip through the history of alt-rock, but in reverse. You start out in a place that’s very close to home, then, as the record progresses, you go further back toward where it all started, leaving you with a pleasantly wide range that goes from bluesy Sabbath to rowdy southern grunge rock. That being said, what Sweet Apple does is nothing groundbreaking, instead sticking with what they do best, giving us a reminder of the good times from whence they came. For a band made up of guys who helped reinvent rock for nineties, there’s a lot of history in the air. On their debut, that sense of nostalgia hangs overhead, resulting in a straightforward rock record that’s meant to be turned way up. That should be no surprise though. I mean, have you ever listened to anything J Mascis has done with the volume not cranked? It’s just wrong any other way."